Cheron returned to Jeffreys Bay in 1978 after a trip to India and started making boardshorts for the surfers on the beach.  All she owned was one portable sewing machine. That’s where Country Feeling first started. On the beach. Working on a very limited capital, she traded shorts, shirts and other seaside gear with the surfers in return for their help to transform a match-boxed size garage into the first Jeffreys Bay Surf shop. Twenty seven years later, Cheron has built Country Feeling up into a unique lifestyle & surfing brand.